It is the first thing the customer touches and the last thing anyone designs. That order should be reversed.

You can get surprisingly far with a good local machine shop and a clear drawing. Here is how we brief one.

Powder-coated steel, oiled ash and anodised aluminium. Not fashionable, but they age well and they can be repaired.

The unit cost at fifty is not the unit cost at five thousand, and pricing off the wrong one is how young studios fail.

A beautiful drawing that no local workshop can make is a hobby, not a product. Constraints come first.