Our Blog

Packaging is part of the product

It is the first thing the customer touches and the last thing anyone designs. That order should be reversed.

Prototyping without a workshop

You can get surprisingly far with a good local machine shop and a clear drawing. Here is how we brief one.

Materials we keep coming back to

Powder-coated steel, oiled ash and anodised aluminium. Not fashionable, but they age well and they can be repaired.

Small-batch manufacturing economics

The unit cost at fifty is not the unit cost at five thousand, and pricing off the wrong one is how young studios fail.

Designing for the factory you actually have

A beautiful drawing that no local workshop can make is a hobby, not a product. Constraints come first.